Horns tend to be rough measure of age and age tends to be a measure of difficulty when hunting deer. (Old mature bucks lose the game ALOT less often then does and young bucks) So at SOME point I started uping the ante... Intentionally making the game harder, by holding out for older mature bucks.
Ill still shoot a doe pronto when its the order of the day and I respect that a "trophy" is always in the eye of the beholder... But after enough deer are under the belt we tend to desire a greater challange and chasing "bigger" horns is ONE way to accomplish that....