I don't think GoJo has an abrasive. I know you can also get it in a tube which could be great for the range. Its about the same size as a Borebutter tube. I keep a tube in my workshop to clean my hands when they get greasy.
But my thought on using it as a bore cleaner is that it leaves something behind. Not sure it if would be good for the bore to let the residue behind. IMO the bore would need to be rinsed out and swabbed with alcohol then oiled.