I just went ahead and ordered a Primos GroundMax Escape Deluxe last night for $99 plus the 50 cent shipping. I own a decent number of ground blinds and like many of the cheaper ones as the more spendy ones. I would suggest you see what kind of material each is made of too before buying in terms of reliability. For instance, I bought one last year for $70 withoug taking out of the box first and the material is like heavy duty saran wrap almost. It tears easily versus something with a more durable shell like the Ground Max or Double Bull or Ameristep models. All except the Double Bulls can be had on the cheap for $100 or less depending on the timing. The shell makes a difference if you're like me and leave it out all season like I will with this one. The last one I bought lasted six years being left out 3-4 months each season and finally gave way to the weight of some snow when the roof hub broke. Totally my fault. Otherwise it would have lasted another six and that's a value for $99.