I've got a collection for various use I've assembled over the years, a 9x Steiner Bighorn for non-long range gun hunting, a 15x Zeiss Conquest for the long range stuff, and Zeiss and Optolyth compacts I wear in a shirt pocket during bow and turkey season. What do I use the most of those? The Bighorns.
Were I to buy a single pair tomorrow for all purpose use it'd for sure be the 10x Nikon Monarch. Awfully good stuff for the money, tough as nails and a warranty you'll probably never need.
HL