I just went though the same thing. Was looking at the Z3, VX, and Zeiss Conquest. Ended up with the Z3 4x12-50. I read many reviews and opinions. In the end, I thought that I would have regretted not getting the Swaro. I had the coin so decided to get it. So glad I did. I have had it for about 3 months now and it is hands down the sharpest, clearest scope I have. I have 2 Leupolds on other guns but they aren't even close. I ended up getting it through Cabelas as I had a coupon and points so got $150 off the price.