I just got back to the USA from Zimbabwe this weekend. The only rifle I took was a Ruger Hawkeye African in .375 Ruger. It will never be as popular as the H&H due to a 100 year head start, but it is not an uncommon round in Africa (I guess mostly due to hunters from the US). I can't tell any difference on game, but I like carrying the little Ruger. The .375 Ruger works very well and I think it is here to stay.