I bought one of the rods. I doubt they could sell for too much less and be profitable. They really are that nice for the range. They are overpriced and IMO a lower price could increase sales volume to increase the profits. Many of us were not happy with the price.
I only used the WinT7s to prove a point and in my Lehigh plug they were not dirty at all. Even the channel was pretty clean after 50 shots in 2 guns. You've seen the pics. I don't use them for hunting either, i use almost all Win209s and if its really cold i use the Feds.