Next time, try setting up near where he usually travels. Once he gobbles, give one or two soft yelps, followed by even softer clucks, and scratch the leaves. This often works well in late morning, when hens leave the flock to sit on their nests.

Make it easy for the tom to come to you, and you may better luck than trying to turn him around and head in a direction he doesn't want to go. Also, some birds will hang up when approaching the territory of another tom.