I like the Bushnell DOA over the Nikon BDC. I prefer the lines over the circles and really do not care for 5" of eye relief. I seem to get a better sight picture and a better field of view with the Bushnell. Sometimes more expensive is not always better. Natchez had the Bushnell DOA's on sale for $146 with a free spotting scope. Just my .02 cents.