Advice - but only one man's opinion. Excellent value is the Ziess Conquest line. The Bushnell 4200 series is also an excellent value. Stay away from off-brand names and el-cheapo stuff. You'll be dissapoionted. If you have the funds, go straight to Swarovski. Rangefinder - look closely at Leupold or Nikon. Binos - Top end Nikon which I think is referred to as the Venturer. Excellent! For comparison pricing on optics look at Bear Basin Outfitters. I have used them and they are a quality operation.
Cabelas and Bass Pro Shop are too.