Lots of guys don't like them but I can say with all certainty that they have worked for me. A couple of years ago I had a small herd above me and I was climbing out of a steep canyon in the dark timber. I looked up and spotted a pair of legs that just had to be connected to a cow. I froze and eventually I could make her out and it turned out there was a calf with her and the rest of them were just behind her. She knew I was something that wasn't supposed to be there but couldn't figure out what I was. The wind was right so I figured what the heck might as well try the Hoochie. I made a couple of cow calls and she started to feed again and the whole herd came walking over from the top. I could see a legal bull but had a small spike get closer and closer and it was almost to where I would get scented. The whole herd all stopped moving and were looking down at me as I was crouched behind a tree. That stalemate went on for what seemed an eternity and I said to myself I can see the legal bull but had no shot and now he was frozen so I reached into my pocket and squeezed the Hoochi Mama again. They all started to walk again and the bull got a few yards behind a cow at 50 yds and gave me a kill shot. On more than one occasion the call has worked well and I have hunted the 1st and second season. Still some bugles then.