If you stop and think about it, its how companies sell there products. If you listen to them all they really amount to is glorified salesmen. My fiance had a friend down around thanksgiving and her friends bf came along and he was a hunter that only believed what he seen on tv. Well he wanted to watch a dvd i have thats a team from around my area, well these guys are just average hunters and they kill more does than anything and i think they may kill 2-3 bucks on the video that wouldnt go over 130 and the kid looked at me and says why would he shoot that. He just assumed that since your on tv and have a dvd out you have to shoot a 180 in. deer