On some you are paying for the name, but on most of them you are just paying for a nice wood stock, or nicer finish. You don't usually get anymore accuracy, but get a gun that's got more detail instead of a cheap feeling synthetic stock. That being said, for a hunting gun I've grown to prefer the synthetic stock, and for a gun to hunt with I don't see much of a reason to spend anymore than an XL-7 or Savage. You can't get much more accurate until you get into guns that cost a few grand and are built as competition guns. There are a couple different inexpensive rifles on the market right now that are very hard to beat.