To each his own, blacktored. I bought a Rem 710 package gun 7 or 8 years ago for $300 and it's been great. It shoots nice tight groups at 100 yards and for my needs it is anything but junk. It's not as fancy as the rifles costing $200+ more, but I didn't want to pay extra just to have shinier metal or pretty wood or a high-dollar scope. There are plenty of us out there who don't care to spend an excessive amount of money just to be fashionable in the gun world.

Such a rant of yours show an ignorance of the fact that there are those in the firearms and hunting market that find rifles such as the 710/770 and others to be just fine for our needs.