With the big three (mathews, hoyt, bowtech) you are paying for a name. Guess they have to pay for the advertising some how. To be honest, $400 is not much to spend on a bow these days but it can be done. Bear makes a nice product for the money. As does Diamond (which is the "lower" model of Bowtech...like mission is to mathews). I would suggest Darton (which is what i shoot) but you can't touch their bows for under $600 anymore unless you want a beginner bow. Since you have been shooting for several years I don't think that's what you want. I would tend to shy away from the box store bows. By this I mean gander mountain and basspro. Ive shot em and they don't seem to be as nice as a main stream name bow. Just my two cents. But most importantly, shoot whatever bow you like first. Price is one thing, but if you don't like the way it shoots on day one you won't like the way it shoots on day 100. Good luck.