It's merely satire; even about a hunter
Here was a poor hunter, an archer, who left his tree stand alone in the woods. And the large local media television station does a story on hunting in a suburban woods and surprise, surprise. They show the thousands of watchers, on TV, the tree stand, all alone in the woods.
How many, and I'd number among them, would want the location of the tree stand known to two people, let alone a few hundred thousand television viewers. Even to me, it seemed funny. Might possible set some record. All in fun and satire, of course.