I'm not going to say that it eliminates all of your odor, but it does help. Sure, there may be some false advertising there, and you should ALWAYS hunt the wind, but I do think it helps at least somewhat. But in order for it to have a real effect you need to go at it 100%. Store your clothes in a scent-free container, wash them with scent free detergent, spray down before and after getting to your stand, wear rubber boots, and eliminate and mouth odor.