As far as price, we are being taken for a ride by the company that produces it. They more or less have us by the short hairs.
As far as the product, I love it. Not because it simulates a smokeless powder. But becasue it gives me the opportunity to reach out a lot further for that long ML shot! I use it exclusively in my Knight Vision and the performance is great!
As far as my shooting pleasure, I use the real deal: BLACK POWDER!!! It smells great and makes a lot of smoke!!!
But the price is what makes it so controversial. If we didn't have this to talk about, then what else?