Thanks for a thorough and objective review, Dnk. It's apparent you tell it like it is, not as the manufacturer would like to hear it.
While I own and regularly use some two dozen rifle and pistol scopes (mostly Lupold and Burris) I'm using the Excal scopes on my Excals because of their ability to accommodate the different trajectories of my recurve bows while using the same aimpoint. That way I don't have to consider which bow is in hand and can use the same aimpoint when making the shot. I also find the Hawke MAP a perfect fit of size and function for my Cyclone as it's reticule spacing matches its' trajectory whith the the other bows precisely. Given the distances involved in crossbow hunting (up to 40 yards for me) I'm seeing no need for "high end" bow scopes or rifle scopes for my application.