Buying a new bow
It's like buying a new vehicle and after that you have to buy the four tires, the lights and the steering wheel.
Some of these internet bow companies are offering the bow and the bow with accessories. It's a good gauge on how much you want to spend.
There are archers who can only shoot bows over $500 and closer to $1000. There are a lot of archers who are only interested in hunting and a reasonably shooting bow.
And you'll always find comments from those who must own stock in the company and look forward to those quarterly dividend checks.
There are a number of excellent companies that sell bows to the beginner or intermediate archer/hunter. Years of experience show that these less expensive bows do harvest deer.