Have any of you ever "not" bought clothing/equipment because of the labels on it?

I work with 2 guys that bought the new dream season scent blocker outfits, nice but what turned me off was it's like you are now a walking billboard for them. I don't think I would wear them if it was a gift, lol..

I know every hunting item has it's name on it, thats ok but I am not out there to advertize for them and don't feel like looking like it.