So what if I carry a 12lb rifle with a 26in barrel, bipod and a tactical scope. Odds are that even with it and you carrying a 7lb sporter rifle you would be begging for mercy if you tried to keep up with me on a 3-day excursion into the Bob Marshall Wilderness on foot. I like to actually hit the animal where I'm aiming so the steadiness of the bipod and exactness of dialing the range into the scope is to my liking. I don't see why anyone should have a problem with that, I'm the one humping the weight into the backcountry.
Now if you're talking about the guys that drop $3000+ on a custom gun with DBM, cool knobs, camo paint etc but never visit a range over 100 yds and don't understand ballistics or good shooting well enough to ever do the rifle justice, I get your point. But you don't see those people in the woods with those guns, you see them on range drooling on each other and bragging about .5 MOA groups with a $3000 gun when a $500 gun with decent handloads would do as well.