I too believe that it is just a marketing scam. At the end of the shows, they have hunting " tips" , but they just talk about products that will " help you bag game" that the normal working class person can barely afford. And how people go to these high priced hunting ranches, go into an elevated, heated, and covered shooting boxes, with recliners, which are situated over feed sites and game trails, inside a high fence and they won' t go out because of the rain. What' s the challenge in that? You sit in this stand and shoot at a target that goes by. I can do that at the range and shoot paper targets. If I go hunting and I don' t start to get exhausted from walking in the heat or cold, climbing up and down rock slides on my knees and hind end, or worrying about all of the other elements in the outdoors I know that I haven' t worked hard enough to get the satisfaction of being out in the wild. I need a challenge to keep me going. I don' t think that the people on these shows are out there for the satisfaction, they just need a job, and that is the best one for them. Now I know that all shows are not like this, but I have seen shows that just discust me, because of the criteria that I just listed.