I've also heard that Ruger's kick harder but recoil is very subjective so it probably depends more on who you're talking to and how much shooting experiance they have.

The only common round that I've had a chance to compare side by side is a 270 Win.
1 a Ruger 77 MKII, the other a Win 70 XTR Featherweight, both wearing factory woodstocks.

I couldn't really tell any difference between the two but I'm not especially recoil shy when it comes to a 270 so others will have different opinioons I'm sure.