Flippinstk
A price point is what a person or buisness determines they will pay or charge for the goods they are buying/selling. The cost you may decide to pay for a new item is the price point you have decided for the features it has or ommits. You may want a new TV but set a price point of 500. You lets say in advance know that that may give you a up to 37 inch LCD with 720P resolution, 60 HZ. You know not to expect a 46 inch with 1080P and 120 HZ since thats not the price point for such a TV. TenPoint is going to the lower price point consumer segment with these bows. With the new states allowing crossbows this seems to be a good move. Thanks for the respectfull question. I hope this answers it .