Big Country,
Maybe you're right !
I am a once a week hunter.
Maybe if a hunted every day (I assume that means for a living) I would buy Zeiss or Swarovski as a PH.
In the meantime, I have put hundreds of rounds through all my bolt action rifles (including a 7MM Rem Mag & a .338 Win Mag.) all wear the same Burris Signature Select 4X-16X 44mm and I have never needed to re-zero, other then switching back and forth from 75 gr V-max to 90 gr scirocco with my .243 (just lucky I guess).
Lastly, I have compared all the major brands "in my price range" and my scope is; clearer, brighter, crisper and I like the ballistic plex reticle better then any other out there and it illuminates.
No telling: I just read a post from someone who said they would never spend another penny at Cabela's, and I swear by them...................????