Lots of options in this game called "hunting"
Just because some states, etc... allow it and use it, doesn't mean it's the only way to get it done.
Wasn't crazy about the idea of hunting over a bait for black bear myself, so I went on a spot n stalk bear hunt instead.
TV shows want to see bears, and show shots/kills, so I'm not surprised a show would hunt over bait, also in alot of spots in canada baiting seems to be the standard, so not surprised there either.