I grew up the son of a wildlife refuge manager and have hunted all my life. The Bonedmonium product is for real. It is great on several levels. Not only does it attract the deer but it actually supplies them with their nutritional needs. I had fed corn for years but was bummed to know that it really didn't do anything for the deer on a nutritional level, kind of like white rice for you and me. This stuff gives them everything they need to be strong and grow big AND it works to attract the deer. I have yet to put it down and not have a deer on it the first night. I have sent out recommendations to all my friends.