I agree that for the most part, Swarovskis are a better company, I use Bruntons because the local bow shop sells them and they are cheaper. BUT, the Epochs are new to the Brunton line and in the same price range as the Swarovskis, about 1400.00. We compared a pair of Epochs to Swarovski, Leica , and Pentax and the Epochs were as good as the ELs, and they also have the doubler that screws on, I think they are a very competitive high end binoc.