I'm a Leupold man, I'd have to go with the Leupold VX-I 3x9x40...
It runs $230 at Bass Pro...I'd just spend the extra $30 over the Rifleman because the VX lines can be returned to have the parallex adjusted, reticles changes, etc...The VXs also have better glass so they allow more light through...I've had both my deer rifles changed out to the Heavy Duplex reticle, at 54 it really helps in low light situations...

If I didn't go with a Leupold, I'd go for either the Nikon ProStaff or the Buckmasters...They are $160 and $210 in Bass Pro...