Most people have certain brand names or bullet types. IMO the best bullet for deer hunting, whether its a 308, 30-06 or anything else is a Nosler BT but....

In the real world, regular plain jane bullets work just as well when it comes to deer hunting. There is no need to spend the extra money.

For newbies, I always recommend going with the basic, time proven formula's that work. A filled deer tag will give you more confidence than any bits of wisdom you may or may not find here.
As you gain experiance and confidence, then you can branch out and try different things. It's part of the fun