Poor tracking
I hate when people say they lost a deer because of a bullet. I tried shooting 100gr Remington CoreLokt bullets in my .257 Robers, they grouped 4", switched to 100gr Sierra Game King bullets and was very happy until I had a jacket separation. I found the deer, but I had to track it for over a mile. Everyone said that Sierra bullets are awesome. I switched to 100gr Nosler ballistic hunting bullets and have not had a single issue. I might never have had a failure of a Sierra, but I did and I switched. If I have a failure of a balistic tip, I will probably switch, but don't blame the loss of a deer on the bullet failing. I would blame it on poor tracking skills.
Mark