Potterco I hear you and I would feel exactly the same way you would if I had been in your situation.
Unfortunately, and I really mean that, the corporate business model is making it's way to every nook and cranny in this country. Mom and Pop don't have a chance. The corporate business model being razor thin profits with emphasis on marketing due to fierce competition for business. That's exactly what your outfitter was doing, and what he was doing was probably best for his business.
At the risk of sounding like I support this behavior let me first say I do not. Having said that I believe that we must first stop being a part of the problem. You, the consumer, drive what business model succeeds. TV and pricing are only tools and tactics businesses use to attract you but they don't make a dime until you open your wallet. As consumers usually one of the major deciding factors is price. Well should we maybe look past the most competitive pricing and choose an outiftter that we know doesn't practice having TV personalities on their ranches? By advertising and bringing more business they are able to sacrifice quality (which costs more) for quantity. Quantity makes the most money.
If you want to solve the problem then don't be a part of it. Not saying you were, I'm just saying we need to look at how we spend our money a little differently if we want to stop some of these things.