get new friends. every deer i've ever killed with mine has failed to go more than 40 yards, and there's always been more than sufficient blood. i started dropping them more when i did two things: get ballistic tips and shoot out the front shoulder. you're not shooting a bow therefore you don't have to aim back and down like you are. there's so little edible meat (for my preference) on the front shoulders you're not really losing anything, and you're almost guaranteed to drop them. your friend sounds like he actually needs to shoot a 7 mag. i doubt i'll ever find a more suitable deer round.