I'm with you brother! It is all a bunch of commercial hype. Hunting is just plain ol' woodsmanship, playing the wind right, being still and quiet. They have done to hunting just like they have done to Christmas! It is one big money making deal for retailers. Someone stated about wanting data to support your remarks, there is a lot of data to support it. I say simple is better. Don't complicate things with a bunch of gadgets!