I agree with most of what has been said. Most hunting shows are just 30 minute infomercials, peddling crap! I disagree with the notion that scent and camo are not important though! Camo is important to breakup your outline, but cheap camo IS just as good as any other camo. As for scent control, nothing is better than playing the wind, but it helps to be as SCENT FREE as possible! That said, the biggest ripoff in hunting sales is "scent control clothing!" 50 cents worth of good old "Arm & Hammer" beats 'em all!