Actually a product like this doesn't amaze me at all. I think if someone put out an edible product to hunters that would result in farts that claimed to be a surefire attractant to deer I am sure there would be plenty of hunters buying it. Some of the hunters who wash their scentlock clothes and themselves in those special hunter soaps, then spray them all up with the anti U-V stuff, and then carry Gatorade bottles into the woods to pee in would surely eat this deer-attractant fart food up as if it were M&M's!! LOL