Uncle Ted's over the top antics do get annoying at times, but he is a hunter through and through. Hunts with reasons other than trophy...that is great! Seems consistent with the sponsors he is far too devoted to...as stated, they all over-market out of necessity. I look past that on all shows. I can enjoy pretty much all the shows out there, but the ones where the biggest trophy isn't the leading factor interest me much more. But, size sells. There is good, one way or another, in all of them imo.