I also saw the commercial the other night. You watch... If one of those PRO(motional) Hunters start killing big deer in those high fenced areas with one of these in their pocket they will sell like hotcakes in the big retailers located in the cities. I had to laugh when I heard them say it "Calms the Deer" when they hear other deer eat. Umm OK maybe I can modify my deer decoy so he licks his nu+$ that may also put them at ease.