Ok...I subscribe to the keep clean and scent free camp, BUT (and I have mentioned this in other posts) I have an uncle who thinks that I am nuts...
He always showers, washes his hair, and shaves every morning before a hunt (no hunters shampoo...basic dial soap, sauve shampoo, etc). Then he splashes on a generous handful of Brute 33 cologne...(I told him he is confusing hunting for dating!).
He laughs and tells me that the deer do not associate his cologne with danger, and are curious to the smell. He claims that deer come from downwind right to him.
He limits out every year, and the deer he kills are both big (120-160 inch BC) and close (his last buck was 3 feet away). His house looks like a cabela's deer display.
Does it work? I can not honestly say, but I just might try it this year in a couple of spots. I will let you know if I kill a monster buck trying to sniff me.