I'll add....
If the Rage co. would invite their customers to bring in their bow/arrows when they come to purchase thier heads (from bow shops)......they could make it attractive (what's a few bucks/heads?) to the shop owners to offer some advice on setups. The shop owners would win.....because they'd certainly get additional sales from their investment, when guys needed their setups tweaked. They'd also sell more arrows, if the marriage between bow/arrow wasn't correct. My gut feeling is they'd sell more accessories, also (sights; strings; cables; rests; etc..., etc..., etc...).
The problem with this is that most people think they know everything. They really don't want real advice. They simply want you to agree with them and when you don't their egos get hurt. Far too many of them aren't smart enough to know how to adjust the draw weight on their bows but will fight you tooth and nail and tell you that their bow is in tune because they brought it to the shop and the pro tuned it for them.
And for proof of what I just typed I introduce to you SwampCollie.
I have made a lot of money selling Rage broadheads. And even more money off the 75% or so of those same people who have come back in this year telling me how bad those things suck. No passthroughs.... opening up ON THE DRAW... opening in flight.... too many issues. The things are absolutely awesome when you can get them to the target intact.... but for your average, excitable, somewhat clumsy bowhunter.... it is far too much to fool with to have to set blades and set bands and all that. I have to explain fractions and division to people on a daily basis (I taught a man today that if 100 vanes cost $20.... then they are 20 cents a piece. He had to ask me this four times.... when he found some tiger stripped ones for $30.... I thought his head was going to explode). I digress.
I go through the same thing day in and day out. With not only archery customers but gun customers as well.