There are very few I care for anymore...they are pretty much all the same...they are just there for marketing purposes only.

It has been said before...Take anyone and lets put them on a tough muley hunt in arizona with a bow...and film running, and then lets see what they can do.
I think they do put in hard work in what they do...but in each case there hunting is under prime conditions, prime land, and so forth.
How about some tough hunts!