ORIGINAL: TFOX
I am not a fan of frivolous law suits plain and simple and I agree people should research products before purchasing. BUT,on the other hand,companies should NOT be allowed to blaitantly false advertise their product when they KNOW what they are portraying is false.
And that sums up the whole thing about 100% how I feel. I've bought scent lok (in fact I owned one of the very first suits they had to peddle at hunting shows), and have no exmpirical proof it does or does not work ( I feel it is "somewhat" effective), however it seems VERY clear SL have been doing way more than "stretching the truth". It's as TFOX said, BLATANT false advertising. All the big TV pros pushing this stuff are nothing more than the hunting industry's version of Billy Mays or Vince from ScamWow- except they are flat out lying instead of exaggerating. And they are laughing all the way to the bank on our dollars! It's too bad, cos the actual clothing from SB and SL is very nice.
From the research I've done, it seems that the silver thread clothing is the only proven material to help reduce scent as it works on destroying bacteria at the molecular level. I'll take scientific fact over paid endorsements any day of the week.