If BH209 is in fact just a gimmick or using it makes me a "sucker" then I guess I've been hood-winked. Because I am reaping all the benefits it offers over other BP Subs and I gladly pay the extra cost for these benefits. But I do understand it's not for everyone and it's not going to be great in every ML. Like stated above, use what works for you. BH209 works for me and works great!