I have had real good luck with it. I put 2 bags in a spot last year and the deer have a 10 foot round and 2 feet deep hole dug out. I have got 48 pics with my game cam there in the last 3 weeks. The deer are coming to it all diffrent times of day. I have another spot I used whitetail addiction by bio logic it seem to be working just as good as deer cain. it is only $5 a bag at walmart.