Its really simple. The same things that made businesses work 100 years ago.. still work today! Yet nearly none of them even seem to worry about customer service now. No wonder they are dropping like flies. You treat the customer good and give him a fair price and good service the sky is the limit...however it seems most of these places act like you are bothering them when you call. Ahh well.... Cabela's may be a little expensive but the CS I have gotten from them is always top notch and hasnt been topped yet. Probably why they are still growing.