Well i thought i would reply to this because i just recently bought a Hoyt ZR which is my first bow (compound anyway) and i love it! I do agree with Bay, the girl in the Mathews ad is a hottie but hoyt will come out with an ad with an even hottier brunette or redhead [:-] I can understand the bashing because of the sell wars but i personally dont like the matthews on the design but that' s just me.