The USP could indeed do their own research. But they won't. They spend their money on publicity to spin the facts and frivilous lawsuits.

The USP leadership likley knows that If they USP didtheir own research and did it using credible, independent methods, they wouldn't get theresults they want.They chose to spend their money on propaganda instead.

Most of us are well familiar with other organizations that get theirsupport by using propagandarather than real facts. PETA HSUS, and HCIare just a few that come to mind