a lot of these new turkey loads are so freaking expensive its amazing. I know a lot of guys swear by some of the more expensive rounds and i'm sure they are great, but you get a bird inside of 40 yards you can kill them awful dead with some of the cheaper shells. I use the Winchester Supremes and have for years, very effective and fairly inexpensive. Good luck, patterning, let us know what you decide to go with and why!