You are right.....I can' t see any recently introduced cartridge takeing over the .270, 30-06 or any of the populars....Its just that, from my experience in selling rifles at the shop, the people looking for an overall deer gun, usually go to the .270, or 30-06 over a lot of other cartridges. I didnt necessarily mean that everyone would rather have a .270 over a .280, it' s that since the .270 is more widely used, they jump right on the .270. a .270 and a .280 has almost the same ballistics. In fact, The caseing of both is almost the exact length, just that the .280 is a bigger bullet. Sorry for the way I worded that last post.